Business Analytics

This course introduces students to the principles, tools, and techniques of business analytics to support data-driven decision-making in organizations. It covers key concepts in data analysis, statistical modeling, and predictive analytics, with an emphasis on real-world business applications. Students will learn how to collect, process, and interpret data using tools such as Excel, SQL, and visualization platforms like Tableau or Power BI. Topics include descriptive analytics, diagnostic analytics, forecasting, and performance measurement through KPIs. By the end of the course, students will be able to use analytical thinking and quantitative methods to solve business problems and drive strategic decisions.